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Twisted Jams: delicious jam from fruit and veg nobody wanted

6 August 2026 · 3 min read

A maker duo from Oog in Al turns wonky fruit and vegetables into flavourful jams, cutting food waste along the way.

In the Utrecht neighbourhood of Oog in Al, a maker duo saw how much fruit and veg got rejected for exactly the wrong reasons: too crooked, too small, too irregular for the shelf. There was nothing wrong with the taste.

From that 'wonky' fruit and veg, Twisted Jams make jams you wouldn't immediately recognise as made from leftovers. Flavour comes first, sustainability follows naturally.

That's exactly the twist in the name: a jam that surprises with its flavour combinations, while also answering food waste without feeling like a compromise.

For a Christmas hamper, that's ideal - you're giving away something tasty that also happens to be good for the world, without needing to lead with that.

In our boxes, this is the little jar that surprises: just a bit different from standard jam, with a story from right around the corner.

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